“We always like to push the envelope creatively,” Shaner said. Georgia’s process, as it turns out, was as much about staying the same. Nike has been going through this branding process with three other schools the past year, though representatives declined to identify the others until they unveil their changes.
The long-standing color palette of red, black, white and silver remains unchanged and the letters and numbers will be consistent on all uniforms. We are sensitive to the tremendous job Andy has done of developing everything from the very beginning with that program and we’re very sensitive to that.” But all the warm-up stuff and practice gear and all that will continue to have the Script G. “That’s one sport where we’re very sensitive to that,” McGarity said. McGarity said they will be permitted to use that program’s “Script G” in a non-uniform capacity. One sport was “grandfathered in” as far as using their old, unique logo and that was coach Andy Landers’ Lady Bulldogs’ basketball team. One UGA fan tweeted that it “looks too much like Spike from the Tom and Jerry cartoon.” Featuring wide bulldog head in a red, spiked collar, it was created only for “non-uniform use” and will be prominently displayed during G-Day near the two end zones and throughout Sanford Stadium. The most notable change was the addition of a secondary bulldog logo. “If we had kept it under wraps and not said anything before we ran out on the field for the Clemson game, nobody would have noticed,” McGarity said. They actually created a font specifically for Georgia and called it “Bulldog Bold.” Lettering and numbering in Bulldog Bold will now appear on all uniforms. Over the last 15 months, Nike’s creative arm worked to identify what would lookbest.
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Categories, popular, designers, optional web font download and links to similar fonts. “We felt like we needed to provide more consistency for our program in all other sports,” McGarity said. Download more than 10,000 free fonts hassle free, desktop and mobile optimized, around for more than 20 years.
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